Friday, April 29, 2005

"Automatic effects of alcohol cues on sexual attraction", by Friedman et. al.

Alcohol is traditionally believed to effect libido, but in a test of 82 male undergraduates at the University of Missouri at Columbia, they didn't even have to drink the stuff! Just a subliminal flash of the word "beer" on a computer screen was enough to influence the perceived attractiveness of depicted females, at least for the "Show Me State" males. It didn't seem to change ratings of the female's intelligence however.

The Nature News Article

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