Saturday, December 11, 2010

Money Spoils the Fun

People will do some things just for the fun of it. What happens if you provide a financial reward for the same task? The task in this case is to try to press a button exactly 5 seconds after a cue. This study shows that that the financial reward can undermine the appeal of a task people will do for fun: Neural basis of the undermining effect of monetary reward on intrinsic motivation and Removing financial incentives demotivates the brain

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