Very Hard, I would imagine

In the Wall Street Journal today: UBS Shares Rally on Breakup Push
By CARRICK MOLLENKAMP and KATHARINA BART

The article discusses UBS, a Swiss Bank that's been having problems recently

"It's hard to make a case to someone wealthy that you can manage their money well when you've just lost $37 billion yourself," said Dirk Hoffmann-Becking, an analyst at Bernstein Research in London.